You've finished developing your app and you're ready to launch it to the world. But the publishing process on App Store and Google Play has its own rules that can delay your launch if you don't know them.
Step 1: Developer Accounts
| Apple App Store | Google Play | |
|---|---|---|
| Cost | $99/year | $25 (one-time) |
| Verification | D-U-N-S (companies) | Identity verification |
| Approval time | 1-5 days | 1-2 days |
Recommendation: Always register the account under your company name, not the developer's.
Step 2: Prepare Assets
- App icon: 1024x1024 px PNG
- Screenshots: Minimum 2 per device size
- Descriptions: Short (80 chars) + Long (4,000 chars max)
- Privacy policy URL (mandatory on both)
Step 3: App Store Optimization (ASO)
ASO is the SEO of app stores. Key factors: title with main keyword, first 3 lines of description, first 2 screenshots, ratings and reviews, download count, retention rate.
Step 4: Apple Review Requirements
Common rejection reasons: Guideline 4.3 (Spam), 5.1.1 (Privacy), 3.1.1 (In-App Purchase required for digital content), 2.1 (Performance crashes). Always provide demo login credentials.
Step 5: Google Play Publication
- Justify every permission your app requests
- Complete the Data Safety Section
- Use testing tracks: Internal → Closed → Open → Production
- Use gradual rollout (10-20% first)
Conclusion
Publishing requires preparation. Most common rejections are avoidable. Plan 1-2 weeks for asset preparation + 1-7 days for review.
Need help publishing your app? At MisterProSoft we handle the entire process. Contact us.
